A world full of toys and accessories for children.
The brand by ASTRUP® designs unique quality products that promote play, creativity, and joy every day. The ideas for the designs are inspired by everyday life. The style is classic Scandinavian in beautiful, neutral colors.
PLUSH ANIMALS
Discover the new world of plush toys from by ASTRUP®, lovingly designed for comfort, play, and a sense of security.
The collection includes enchanting plush toys with their own little homes as well as weighted plush toys that provide a special feeling of safety through their soothing weight.
As always in the typical Nordic by ASTRUP® design – stylish, soft, and simply irresistible.
HOBBY HORSES UNIVERSE
Do you want to enhance your child’s motor skills, imagination, and empathy? Then gift them a hobby horse!
Galloping through the garden and jumping over obstacles strengthens your child’s motor skills. Playing roles like cowboys, knights, or circus princesses stimulates their imagination. Stroking and caring for their hobby horse also fosters empathy.
To make it easy for your child to find their favorite horse, by ASTRUP® has designed the most beautiful hobby horses in different colors and breeds. In addition to hobby horses, by ASTRUP® offers a wide range of matching accessories.
CUDDLE PONY UNIVERSE
Alongside the popular hobby horses, by ASTRUP® now also delights with the new mini horses, soft and cuddly companions for little horse fans.
The Cuddle Pony universe offers a magical selection of lovingly designed mini horses and plenty of matching accessories for imaginative role play and cozy moments.
Perfect for cuddling, caring for, and playing, the mini horses capture children’s hearts at full speed.
DOLL UNIVERSE
If you want to bring fun and a touch of nostalgia into the nursery, by ASTRUP® dolls and doll accessories are the perfect choice. When it comes to design, materials, and colors, by ASTRUP® has opted for a nostalgic, Nordic retro style.
CANCER FOUNDATION
The brand by ASTRUP® was born out of the need to process the grief of the Astrup family after the loss of their youngest daughter, while also passing on Marie’s caring nature and her sense of creativity.
Marie loved butterflies, and so her hospital room decoration included the most beautiful butterflies she had folded herself. She gave many of the butterflies – as a gesture of love – to family members and nurses. These folded butterflies are, of course, very important to the family. In August 2015, Marie passed away at the age of 19 after a two-year battle with cancer.
DONATION
By purchasing by ASTRUP® products featuring Marie’s butterfly, you are supporting a truly important cause.
Each year, by ASTRUP® donates all proceeds from Marie to the Children’s Cancer Foundation (Børnecancerfonden), hoping that their contribution can make a difference and one day help make her greatest wish – a world without cancer – come true.
BRAND FACTS
by ASTRUP® is a luxury brand for children and one of the two brands of the Danish company ASTRUP Group A/S.
Swiss customers: Direct delivery from our Swiss warehouse.
Austrian customers: Contact By ASTRUP® directly.
Support for the Cancer Foundation – With the purchase of by ASTRUP® products featuring the butterfly logo.
SOCIAL MEDIA
You can find more impressions of the brand on the by ASTRUP® social media channels.
